Eyeballs Prefer Google

Several weeks ago I came across a couple of headlines on Drudge that I thought was a very interesting sign of the times. The first headline read…

Directly to the right was another headline…

If 10 years ago you’d say to someone that the New York Times would be a failure, they’d literally laugh in your face. After all, it’s an established resource with a huge subscriber base reaching all across the country.

But it’s old school. It doesn’t represent how people digest news anymore.

Take the recent earthquake in China as an example. I heard about it on the radio moments after waking up and was interested in finding out more. I could have walked down the end of my driveway and picked up the paper, but that would have been pointless since the newspaper only had yesterday’s breaking news. Instead, I turned to Google News and found 10 sources that not only offered updated information, but I could also see pictures and watch video footage. I knew more about the earthquake in 10 minutes that I ever would reading about it the next day in the newspaper.

Considering all that the internet has to offer, it’s really no wonder we’re seeing businesses, no matter what their size, who aren’t adapting, losing.

So how does this relate to internet marketing and your small business?

Well, is the future of marketing with Google or the NY Times? To me, the headlines on Drudge make it pretty clear. As a small business you have to see this change, understand it and adapt.

Know what Google is and what it wants. Google delivers relevant information quickly and easily. To achieve this, does Google want web pages stuffed with keywords shouting for attention or do they want real, relevant content pertaining to specific subjects?

If you’re focused on stuffing fluff content with keywords to promote higher organic rankings, count on that soon changing. These techniques are the ‘New York Times’ of search.

Instead, learn about search, how it works and where it’s going. A good resource on this subject is Search Engine Watch, http://searchenginewatch.com.

If your time to you is worth savin’
Then you better start swimmin’ or you’ll sink like a stone
For the times they are a-changin’
                                                            - Bob Dylan

The lesson to take from this is if you’re not constantly swimming towards new ways to find the eyeballs of your customers, your business is gonna sink like a stone.

Reader Comments

Shawn says...May 24th, 2008

I like your template alot here. I also noticed how the newspaper industry is taking a heavy hit to Google, including http://www.NJ.com & a few other online newspapers….

http://www.Drewryonline.net

http://www.Barack-Obama-News.Drewryonline.net

Trackbacks / Pingbacks

1. Pingback from Internet Marketing - 22/5/08 - May 21, 2008
2. Pingback from Adsonvids Blog » Blog Archive » *Know what Google is and what it wants - August 18, 2008

Got something to say?

Name (Required)*

Email Address (Required)*

Website

Comments (Required)*

Notify me of followup comments via e-mail

Copyright © 2009 Telecentrex, LLC. All rights reserved.