Is Facebook A Time Suck Or A Viable Marketing Strategy?

If you are a small business owner, your title could most likely also include IT department, marketer, blogger, web designer, financial officer, and HR.  (And those don’t include other titles that you may hold such as husband, wife, father, mother, child…)  With all those titles also come responsibilities and those responsibilities come with their own time requirements.  As a small business owner, one of the hardest things to do can be deciding where your time is best spent.

We have been trying out a lot of different marketing strategies lately.  Each one requires their own special amount of attention and time devoted to them.  We started this blog, we are also social networking using LinkedIn and Facebook, commenting on other blogs, Social Bookmarking using StumbleUpon and Digg, as well as keeping up with all of our other marketing that we have been using previously.  One of the things that we are forced to make decisions on now is which of these marketing strategies is worth our time and which of them are what I like to call a huge time suck.

A time suck is something that devours a lot of your time but that does not give you a lot in return.

In order to weed out the time sucks in my life, one of the questions I have found myself asking is:

Should I spend the next half hour loading applications to my Facebook or working on my next article or blog post?

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Avoiding Social Media Faux Pas

My last post talked about how social media is a great way for you to increase brand awareness.  The more small businesses realize this, the more they will jump into the fray of social media marketing.  Inevitably when people start using social media they are going to make a few mistakes.  It is the natural progression of things when trying to assimilate to any new culture.  And be rest assured, social media circles do have their own culture.  Here are tips to help you avoid some rookie mistakes:

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