The Key To Successful Business On The Internet

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It is often easy to think that the technology alone will drive our business. This is wrong and has always been wrong. It will be wrong in the future. The key to successful E-Commerce is not about the E, the Electronic part. The key is the R-Commerce, the relationship on which the commerce is based.

When small business owners look to get established online, their focus is often on the technology. They contemplate which hosting plan will be best for their website, how their going to access their email, how their market and promote on search engines, etc. But what they tend to forget in this process is the importance of the relationship with who it is their selling to.

I’d like to share with a short video by our friend and colleague Terry Brock, who explains how the E-Commerce (the electronics) is great, but it’s really about the R-Commerce (the relationships) that stands the test of time.

Terry Brock is a marketing coach and syndicated columnist who writes about technology, marketing and the Internet weekly in his column Succeeding Today. For more about Terry, you can visit his website at TerryBrock.com.

Reader Comments

Pat Witzmann says...April 26th, 2008

I make vintage pillows, totes, and I have collectables I would like to market. I am not sure which way to go. Is it better to have your own site or list with another domain or just e-bay.
I have heard and read a lot of negative comments in regards to ebay. I have been checking antique consigners. I am not sure which way I want to go.

Thank you for your reply

Pat

Tim Paulino says...April 26th, 2008

Pat-
Without having any specifics, I’d say best route would be to get your own domain name and website, then explore using eBay as one potential area to market and sell your products.

I don’t have a lot of experience selling on eBay, but do notice many merchants who sell on eBay also have their own websites and sell through numerous other auction-related sites.

Hope this helps.

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