8 Worst Company Domain Names Ever Created

The foundation of any Internet business is arguabily the domain name. It’s more than just your virtual address, it’s your identity. It’s the way your customers remember your business. When companies decide to market their businesses online, they usually choose a domain that represents their company or product name. On the surface, that seems like the best route to take, but that’s not always the case. It’s always a good idea to have others look at your desired domain choice for a different perspective. Failure to do so may result in a name that suggests more than you bargained for…

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What Is The Purpose Of Your Website?

One of the things that I come across all too often is a small business website that has been put up just for the sake of having a site up.  They probably heard that they must have a “presence on the web” and so they get their nephew, who knows a little html, to design a one page site for them and they throw it up.  What the small business is probably not aware of however, is that when someone finds their site and it has no useful information and it appears as if their nephew made it, that visitor will be turned off to the point where they would have been better off not having the site at all.  

The importance of having a website for your small business goes beyond just throwing something up so that you can say you have a website.  You have to define the purpose of your website and build it accordingly.  Defining the purpose of your website will determine the layout and design of your site.

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Does Article Marketing Really Work?

A few years ago, in our pursuit of an inexpensive (free) Internet marketing strategy, we decided to try article marketing and in August of 2005 I published my first article.  Since then I have written over 40 articles.  There have been some articles that brought in a lot of traffic to our websites, others that helped us rank organically, a couple that got picked up in print publications, another that led to an interview, and others that didn’t do much at all.

There are some that would say that article marketing is no longer a valid Internet marketing strategy.  I strongly disagree.  I say that the new social media environment strengthens article marketing’s ability to drive traffic and increase awareness of a company’s presence.

First, I would like to show you an example of 2 articles that I wrote that have allowed us to rank organically on the first page of Google for our keywords.

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Use RSS To Highlight Content On Your Website

Most of you are probably already using RSS to syndicate your content out via a blog.  However, are you also using it to bring content back to your website?

If you are writing press releases, articles, or have a blog, how are you making this information available to your website visitors?  If you are burying it in a deep link somewhere, your visitors are most likely not going to find it or read it.  If you are using a static link to direct them to the content, they may not be impelled to click it.  Using RSS, you can get this content in front of your visitors in an interesting and interactive way and increase the chances of it being read and acted upon.

Here are 3 examples of how RSS can be used to highlight content on a website:

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