Should You Twitter, Stumble Or Get Linked?

When you decide that you are going to venture into social media, it is vital that you know your audience, your goals, and have a plan so that you can choose the right place to pour your energy into.  You don’t want to Twitter when you should StumbleUpon and to get LinkedIN when you should be hangin’ in MySpace would be a monumental waste of your time.

There are a lot of different ways to market with social media.  Make sure you are choosing the right avenue for the people you want to talk to, the things you want to say, the goals you want to achieve and the plans you have in place. 

This post by Josh Bernoff over at Forrester gives us a great lesson on how to approach social media by first asking ourselves who, why, what and then how.

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