4 Sure Fire Ways To Breed Mistrust With Your Articles

Earning the trust of your readers should be your number one priority when writing articles.  Practically all the benefits that you can reap from article marketing revolve around whether or not your readers trust you.

If you are breeding trust with your readers they will: follow your call to action at the end of your article, send the article to their friends and colleagues with a note about how wonderful you are, do business with you, continue to read future articles that you publish, trade their email address for even more quality information from you, and post your articles on their site with link backs.

If you are breeding mistrust with your readers they will: stop reading before they get to your resource box, send your article to their friends and colleagues with a note about what an ass you are, never do business with you, avoid anything else that you write like the plague, not even give you their initials if you paid them, and post a blog on their site about why people should not trust you.

Here are a 4 sure fire ways to breed mistrust with your articles.

1. Use fluffed marketing copy as content.  Your readers will see through a self promoting article.  They can tell the difference between an informative, educational article and a wordy advertisement for your specific business.  Draw on your experiences and expertise and share useful and helpful information with your readers and you will be rewarded.  Write 600 words on why your readers should do business with your company and you will be punished.
2. Choose innappropriate categories.  If you consistantly put your articles in categories that they do not belong in, they will soon be disregarded completely by publishers looking for category specific articles and your readers will feel duped.  For example, say you’re in the business of teaching tennis lessons and you write an article on the health advantages of being active.  If you post your article in the Tennis category instead of the appropriate Health or Exercise category, you will breed mistrust.
3. Use inappropriate links in your resource box.  When you get to the point where it is time to promote yourself, using links that direct readers to an unrelated site makes them angry.  By sending readers of your excercise articles to your mobile phone affiliate link you will breed mistrust.
4. Steal other people’s content and put your name on it.  This is a great way to breed mistrust.  Although your reader may not recognize your unethical and untrustworthy actions right off, the bad juju that you create will surely catch up to you.  When it does, you will be branded by readers and fellow authors alike as an ass that should not be trusted.   

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