Playing the Internet Marketing Game

In yesterday’s post by Brandi, Tips and Trends in Viral Video Marketing, she mentioned a post by Dan Ackerman Greenberg titled The Secret Strategies Behind Many “Viral” Videos on TechCrunch.com. In reading the comments, I was surprised by how some people justify black hat marketing tactics by how many other people are doing it. For example, someone commented “I’m shocked at how many people are upset about this post. This type of thing goes on everywhere.”.

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Google’s Matt Cutts Discusses Snippets and Starbucks

Here’s a video snippet from Matt Cutts, who is head of Google’s Web-spam team, discussing, well snippets!

What is a snippet? A snippet is defined as a segment of a document or a small piece of something. A Google snippet is the information that displays about your web site when it appears on Google’s results page.

Google’s snippets typically contain a title and description, which are used to give the searcher as much relevant information as possible about the document it is linked to. What’s worth noting is how Google determines what is most relevant and how the information in a snippet can be pulled from a variety of sources.

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Tips and Trends in Viral Video Marketing

With over 10,000 videos being posted to YouTube daily, how can you ensure that your video goes viral and gets the attention and reach that you are hoping for?

Here are 2 resources that I found both educational and interesting.

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Maximize Article Response With The Right Resource Box

To get the most return for all the hard work you put in to writing an article, make sure your resource box is designed to get clicks.

For those of you that are new to article marketing, your resource box is where you get to tout yourself, your product and your website and it is displayed below your article.

Here are some tips for writing a good resource box:

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Eye Tracking Study

Science meets marketing in this eye tracking study designed to find out how people look at web pages. Understanding the behavior of our website visitors is crucial in getting them to follow the actions that we want them to take. I recently came across a post written by Christina Laun titled 23 Actionable Lessons from Eye-Tracking Studies which offers a breakdown of what the studies show and how you can apply the findings to your website.

Pull Your Customers With Your Online Marketing

As long as there have been products/services to sell or trade, there has been advertising.  Over time the mediums we use to get our advertising messages out may have changed, ie newspaper, magazines, billboards, radio, television, internet, but the concepts of advertising have pretty much stayed the same.  One such concept is push vs. pull marketing.

With push marketing you are pushing your message out to consumers usually using a chain of suppliers and retail stores to create an interest in your product.

On the other hand, pull marketing is going to be focused on the already established interests, wants, and needs of the customer who will then seek out a product to fulfill those needs.

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